Impact of Advertisement on Consumer Attitude towards Lg Television during Post Covid, with Reference to Kannur District (Kerala).

Resumen

Nowadays people are of the notion that a product not advertised on any media is of inferior
quality. Advertising is considered an effective tool of marketers to communicate with people.
In today’s competitive world interaction between the business and consumer is indispensable.
Some people criticize that it is a potential waste of money. But we have clearly realized
the significance of advertising in the pandemic-induced lockdown periods. The results of the
study reveal that most of the respondents are impacted by the advertisement while purchasing
LG television. While considering the satisfaction level of respondents in connection with use
of LG television, a majority of 75% are satisfied.